People who blog full-time will tell you that it is not always an easy way to make a buck. Being a good blogger takes research, time, and creativity. Even famous authors such as Tom Clancy probably do not write every day. Like professors, bloggers must “publish or perish”. Maybe you’re already making some income from your blog; or perhaps not. Either way, if you do have the drive to make money online, you can sell, or “flip” your blog, and still have some creative input into it – all while getting some (or all) of the tasks that you DON’T like, like driving traffic and promoting off your hands
Blogs usually sell for about 1-2 years worth of what the blog would gross. In other words, you can monetize your blog during this time without any writing that you don’t want to do – or throwing your years of hard work down the pipes. Quite often, the new blog investor does not want to alter the message at the heart of your blog – although due to different interpretations they may demand some minor [changes. However, the heart of your blog will {likely|normally|usually|almost always} remain as you intended. But what if you actually ENJOY the creative part? The good news is, investors will often let you contribute (while sharing the increased revenues!) In fact, they are usually inclined to keep you, due to the simple fact that they don’t want to screen new writers, have to buy articles, or least of all, write it themselves.
Think of it this way: don’t you get tired of the non-creative tasks, like marketing?. If you don’t actually like the business side of things, it may pay off in the long run to look for an investor who is willing to negotiate monetarily and take over these tasks.
To make the most income, you may want to look at preparing your blog for resale (use the exit strategy!) Potential buyers often scout for blogs that consist of long posts with lots of keywords, and still provide value to a niche. If your blog fills a rare niche, so much the better. Knowledge of your market can ramp up the sales price – as well as any product-driven monetizing. If you are currently bringing in income from selling ebooks, sales negotiation is clearly in your favor.
If you want to make a sale, like yesterday, don’t stress yourself out about the remodeling. There are plenty of buyers in the game willing to look at a fixer-upper if the price is right. Most importantly, do your research. Look into what blogs in your niche are selling for. Be quick to respond to potential investors and make your self highly available via email or social network sites such as Twitter. Impress them with your statistical knowledge of your traffic. Explain to your potential investor what you wanted to do with your blog in the past but didn’t have time for – ideas to improve growth will help them to make a decision.
In conclusion, the easiest way to cash out your blog is to let someone else(who has the know-how and expertise) take over any tasks you’d rather not spend your time on – such as design, marketing, and promoting.