Are you finding that people are coming to your website but your visitors don’t convert into your customers? Is there a way to make your visitors buy? If you are looking to succeed in the internet marketplace then you should know that only to generate traffic is not enough. If you are truly ready to get that traffic to convert, there here are some copywriting basics for creating a great sales message.
The process for creating a compelling sales page follows these steps: Attention, Pain, Story, Logic, Overcoming objections, Testimonials, Risk removal, Action, Power PS. These nine steps provide the skeleton which you can use to construct a great sales page. First of all: Attention means having an attractive headline which involves an emotional benefit or which addresses some kind of pain or problem which the product is going to solve.
As soon as you have attracted the readers attention, you move on to making the pain of the problem real and which to consequences it might lead in case it will not be solved. The next step is to tell a story and to sell the emotional benefit of getting rid of the pain or solving the problem from steps one and two. What concerns your story, you want to paint a picture in order to get the customer involved on an emotional level.
After the customer is in the emotional state that you need them to be in, you begin to use logic and statistics or concrete facts to back up your claims. However, even after that you can bet that there are going to be reasons why the customer will not want to buy right now. This is why you need to convince the customer to take the action-spend money on our product. If you followed the steps above, you won’t find any problems with that one.
After overcoming the objections, show some of your testimonials. Don’t worry if you do not have these right away, you can have some people who you know try out the product and write reviews, you can also ask for expert reviews in the same way. The next step is risk removal; this means that you have some kind of a guarantee to protect the customer’s purchase. If you want it to be something valuable, offer more than just money back guarantee. Anyway, the greatest loss in using a product which does not work is your investment of time.
The last thing, do inform your customers of how it is better to use your product to get the benefit from it. This has a major importance as you need to get them to take the action now. Finally, for those who are about to decide not to buy you will want to have a powerful PS which inspires them to act now.
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