Know more about marketing factors
September 2, 2009 by admin
Filed under Online and Home Jobs
If you asked many people for the definition of marketing, you’d get many wrong answers.At the very least, some would be right or be on the right track, but still give an answer that’s incomplete.Many people would answer that marketing was advertising or promotion when actually that’s only part of the answer.Marketing is all about making your good and service noticeable to the audience and this consist of promotion and advertising. Along with effective marketing use Google Cash to increase the awareness about your products and services. In various textbooks you can find accurate and exact definition of marketing.The term marketing can be divided into 4 P’s.This comprises of “marketing mix” which was in 1960s defined by Harvard a business professor. They are price, product, promotion and placement.Product stands for the good you are providing and this involves things like guarantees, warrantee, etc.Second “P” which is pricing is all about selection procedure of price of product.It does not involve only price but also efforts and time.Placement is how you reach to your customers, how do they become aware about your business.This element of the definition is inclusive of the method you select for reaching out to the customers like retail, online, point-of-sale, and demographic, the area you want the product to be sold and the accurate atmosphere.Finally, promotion is how you promote your business including advertising, publicity and various selling philosophies.This theory of 4 Ps works well with goods that are not so high profile, or goods that cost low or moderate.
Other high end products require some alteration in the term advertising to make it complete.And the terminology used when it comes to marketing a service is different and a bit more complicated, warranting 3 more Ps on top of the original 4.The most important aspect, included in the definition of marketing a service, is people.At the time of service marketing every individual a consumer tends to be in contact which is very significant.This P can also refer to the customers.
The method of providing services is considered to be process.Physical evidence is a part of the definition of marketing services that no one would consider purchasing a service without.This makes up all of the testimonials and case studies that demonstrate how other people liked or were helped by the product.Services are proper or not are determined through its benefits; it is something which cannot be felt.There are other sets of Ps for web marketing.Personalization is an important part of marketing online because it allows customers to create their own products.The thing that grabs customer’s attention is participation in a company’s website.Most of the people do not need to know about is predictive modeling which refers to mathematical formula for sales models.Peer-to-peer is another term which is relatively new to most people.
Two concepts that have made p2p famous are social book marking and social networking.The vital element of definition of marketing which leads to successful marketing online is peer-to-peer or word of mouth.
Money Siphon System Ripped Up
September 1, 2009 by admin
Filed under Online and Home Jobs
Have you ever heard of Jonny Andrews’ “The Money Siphon System 2.0”? If you haven’t, then you’ll quickly learn about one of the most powerful and dominant guides to internet marketing ever produced. In this Money Siphon System review, I will explain to you how this product more than meets the hype, and will explain the features that are very unique to this product at your disposal.
I was actually looking forward to reviewing the Money Siphon System 2.0, and was excited when I was asked to do so. Let’s face it; it is not a common thing to see any product roll out with so much pre-publicity and excitement. My first trip to the website, however, took me a little aback when I saw that it looked like a typical sales pitch site. I shrugged that first impression off and purchased a membership so that I could begin downloading the system.
It was quickly apparent to me that the Money Siphon System has six parts, which are each designed and dedicated to outlining and describing a unique internet marketing technique.
In the first part, you are given examples of ways you can make money with ease in a quick fashion without having to have a website or capital (or even technical knowledge at all!). It was clear that truly anyone can use these techniques and methods described by this program to rake in cash online.
In part 2 of the Money Siphon System, Jonny Andrews reveals how to cash in through product launches. Products launches can be very lucrative, even if you only apply basic strategies. If you use the tips and tricks Jonny shares, you’ll definitely be able to have success here. Product launches are a great way for newbies to quickly start making money and the techniques don’t much prior knowledge of the internet.
Pay per Click (PPC) advertising is also covered in the Money Siphon System. PPC marketing is one of the riskier online strategies, and you can lose a lot of money if you are unsure of what you are doing. Fortunately, Jonny Andrews serves as your guide through this the potential PPC minefield, making even this complex strategy easy for newcomers to learn. Jonny even teaches you the particular keywords you need to pursue, as well as advising you on the maximum bids you should be prepared to pay for each one.
Another topic covered in the Money Siphon System 2.0 is CPA marketing. To be successful in CPA marketing you need to modify the strategies you use slightly because you are not actually getting paid for a sale, but for a lead. Jonny exposes where to find the best CPA offers and how to get set up making money in this field.
There is a lot more information given in the Money Siphon System 2.0, too much to cover in this review. I will tell you, though, that the Money Siphon System is as good as everyone said it was – even better. If you are an internet marketer who has had difficulties in the field and need some help, or are a complete novice, you definitely need to use this product for your business. If I had had this earlier, I could’ve avoided a lot of mistakes that cost me money.
All in all the Money Siphon System is an extremely high calibre product and I highly recommend you check it out.
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August 31, 2009 by admin
Filed under Online and Home Jobs
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August 21, 2009 by admin
Filed under Online and Home Jobs
Local Ad Link is a company and business opportunity that specializes in helping small business owners, entrepreneurs, and companies get geo targeted advertising in their local community or can select areas they want to get the word out on their program, service or business. Local Ad Link also is an opportunity for people looking to generate nice steady residual income offering ad services to both online and offline business owners and website owners. The Services the Local ad Link offers for advertising are cost effective and affordable and can save companies, business owners thousands of dollars every year.
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August 19, 2009 by admin
Filed under Be Your Own Boss
http://tinyurl.com/bigbluesky001
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The Benefits of Effective Market Research
August 13, 2009 by admin
Filed under Online and Home Jobs
If you conduct effective market research what are the things you can learn?
Know your customers – Market research will help you better understand your customers in a number of ways including demographic information such as their age, gender and geographic spread. The better you know your customer the easier it is to fine tune your product or service towards the target market.
Know your target market – Who exactly are your existing customers and where do they live? What age group does your service or product appeal to? Who are your potential customers and where do they live?
Know your competition – Market Research will help you measure your service compared to others. What are the strengths and weaknesses of your organization and are you improving in the right areas?
Products and services – Do you have the products or services that people want? Is what you offer value for money? How do your services and products compare to that of your competitors? If you have a product can you deliver, do you deliver, should you deliver?
Ease of doing business – Do your customers find it easy to deal with you and when they visit your store and/or website do they find what they want? Is there sufficient advice and assistance on hand? Do you make it easy for people to buy from you? Are your staff properly trained, knowledgeable, helpful and available?
Marketing – Is your marketing reaching the right people and is the marketing message clear and effective. Which marketing channels are effective and which ones are ineffective?
Do people correctly understand your marketing message? Does your marketing material accurately represent your brand? Are the right channels being used to advertise? Are you reaching the right people?
With the power of the Internet it is now very easy to conduct market research using one of the many online survey software sites that make conducting surveys and collating good market research intelligence quick, easy and extremely cost effective.
Market Research is Important
August 11, 2009 by admin
Filed under Online and Home Jobs
Market research is an essential element of any organization that wants to offer products or services that are focused and well targeted. Business decisions based on good market research can minimise risk and pay dividends. By making market research part and parcel of the business process and conducting market research throughout the life cycle of a product or service market research will bring the following benefits:-
- Market research will help you better communicate – Your current customers experiences are a valuable information source, not only will they allow you to gauge how well you currently meet their expectations they can also tell you where you are getting things right and more importantly where you are getting things wrong. By asking the customer you can take the guesswork out of customer services and show them that you care.
- Market research helps you identify opportunities – If you are planning to operate a new service and want to know the preconceived attitudes people have then market research can help, not only in evaluating the potential for a new idea, but also by identify the areas where a marketing message needs to be honed.
- Market research will minimise risk – Market research can identifying what is needed for a new service and product and ensure that the development of a product matches demand.
- Market research creates benchmarks and helps you measure your progress – Unless you measure you will not be able to properly gauge how well your business is performing. Early research can identify where improvements need to be made to a new service or where there are flaws in a product, by conducting regular market research it will identify if improvements are being made and, if positive, will in turn help motivate a development team.
Considering the benefits that market research will bring to any organization it is perhaps surprising how few businesses invest sufficient resources to gather good intelligence that will help them improve business. Many may think that market research takes too much time and effort but that is just not the case anymore as through the power of the Internet online survey software is readily available and vital market research data can now be gathered in a quick, simple and cost effective manner.
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August 9, 2009 by admin
Filed under Online and Home Jobs
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August 7, 2009 by admin
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Writing Effective Surveys
July 27, 2009 by admin
Filed under Online and Home Jobs
Writing surveys is easy; isn’t it? The truth is that creating surveys is easy but creating effective surveys is more difficult. The following twenty tips will help you with your survey questionnaire design.
1. What is the survey’s purpose?
There are many reasons for conducting questionnaires. By correctly phrasing the questions and structuring the answers surveys can be used in a multitude of ways and for a variety of reasons. When compiling a survey don’t lose sight of the survey’s purpose.
2. Title the survey
The survey title is a golden opportunity to instantly summarise a survey’s objective and grab the attention of invited respondents. Respondents need to invest time in completing the survey so make them feel that their investment is worthwhile.
3. Do not make the survey any longer than it needs to be
Every question asked should be asked for a reason. Limit asking questions that will provide you with ‘nice to know’ information and instead concentrate on the ‘need to know’ questions.
4. Use plain English, maintain consistency and avoid jargon, acronyms and asking questions that could result in ambiguous answers
Be careful when wording the question. If a question can be interpreted in more ways than one then there is a real risk that any analysis of the resulting survey data will be worthless or at the very least suspect.
5. Avoid long questions
Use succinct sentences wherever possible. Long questions can cause a respondent discomfort and lead to them abandoning the survey.
6. Ask one question at a time
Avoid confusing the respondent with a question like ‘Do you like tennis and football?’
7. Don’t influence the answer
Do not load the question. ‘Should irresponsible shop keepers who sell alcohol to children be prosecuted?’ is likely to have no value.
8. Ensure that the chosen answer format allows the respondent to answer the question being asked
Allow the respondent to answer how they really feel or they may be less inclined to complete the survey. As a last resort consider the benefit of including a “No comment”, “Can’t say” or similar response option.
9. While you are compiling your survey consider how the compiled data is going be analysed when the survey is complete
When asking questions that allow for a free text open ended response appreciate that such information is likely to be difficult to score and/or summarised. Consider how the answers could be grouped. For example “Indicate your length of service?” – ‘less than 2 year’, ‘between 2 and 5 years’ and ‘more than 5′.
10. Ensure that the questionnaire flows
Group questions into clear categories as this will make it easier for the participants completing the survey.
11. Target your respondents carefully
In some cases you will want to target a specific group, in others a cross section. If you can’t control who responds to your survey consider including questions/answers that will allow you to filter out respondents who don’t fit your target profile.
12. Allow the respondent to expand or make comments
Allowing the respondent to make additional comments will increase their satisfaction level and will also give valuable feedback on the specific questions and/or the survey as a whole. Keep in mind though that for a large sample collection it may be difficult to analyze free text open ended responses.
13. If you are conducting a confidential survey ensure that your pledge for confidentiality is honoured
If you have assured respondents that the survey is to be confidential you need to ensure that the collated data is not shared with anyone or used for any other purpose. Confidentiality must be maintained at all times and any contact information destroyed once the survey has finished.
14. Weigh up the advantages of allowing respondents to be anonymous or identifiable
If your respondents are to be anonymous then you will be unable to follow up specific complaints or match “pre” or “post” surveys. Allowing respondents to remain anonymous will however allow respondents to respond without possible peer pressure.
15. Carefully consider what the best response format will be
It is good practice to maintain a consistency in the format used for responses. When designing your survey keep in mind that when analysing the data single selection radio buttons are easier to analyse than multiple selection check boxes. Do not use a check box format if a radio response format would do.
16. Inform the respondent as to how much time the survey will take to complete
Respondent drop out can occur if the survey appears to be a stream of never ending questions. It is good practice to indicate how long the survey is likely to take so that the participants can choose the best time to complete the survey.
17. Provide respondents with the survey end date
Encourage your invited respondents to complete the survey as soon as possible but advise the respondents of the survey’s end date so that they have the opportunity to schedule the necessary time.
18. Pilot the survey
Before publishing a live survey publish a pilot survey to check for questions that are ambiguous or confusing and to confirm that the survey is aesthetically pleasing.
19. Before publishing the survey proof read the survey carefully
Carefully check and then check again that the survey is grammatically correct and makes sense. If practical get a colleague to check the survey before you publish, if you are unable to do this then take a break before checking again.
20. Thank the respondents
Respondents devote their time when completing surveys and should therefore be thanked at the end of completing the survey or in a follow up letter. You may even want to consider incentives such as entry into a prize draw or a reward.
Getting started is easy and there are many survey software websites to choose from.
A Website Survey Makes Sense
July 25, 2009 by admin
Filed under Online and Home Jobs
There are ample tools available to a webmaster to enable them to analyse website traffic and monitor the number of visitors, see what web pages have been accessed and even the length of time visitors spend accessing the website.
However, despite the vast amount of detailed information that can be collected what will always be missing is information that will tell the webmaster exactly what the visitor was thinking. Did they like or dislike the site? Was the layout easy to understand or just plain confusing? Was it easy to navigate the website and were they able to find the information they wanted?
A website may be generating sales but why are some people that visit the website not buying anything? Was it because they didn’t like what was being offered or they couldn’t find what they wanted?
Online surveys provide webmasters with an accurate method of answering these types of questions. Direct feedback from the website visitors cuts to the chase, there is no longer any need to guess, just ask the visitors directly how they arrived at the site and if they were able to find what they were looking for.
With an online survey webmasters can find out:-
- How often do people visit the website?
- How did they discover the website?
- Is their interest in the website for reasons of business or pleasure?
- Were they able to find the information they were looking for?
- How easy did they find navigating the website?
- Would they be willing to recommend the website to others?
A good website survey will be brief and will gather information that once analysed will provide valuable information to help improve the website.
An alternative to a more traditional customer survey would be to ask just one or two questions at strategic points. For example at the end of the registration process the visitor can be asked if they found the procedure quick and easy; after ordering an item they could be asked if they found the ordering procedure and payment methods to their liking. To avoid regular visitors from being canvassed every time they visit, the website can be configured so that they are only ever asked once.
Website surveys take the mystery out of working out what visitors think of a website and using Online Survey Software they are quick and easy to design and once implemented will really become the webmaster’s assistant.
To see a sample website survey please follow the link: Sample Website Survey
Designing Customer Satisfaction Surveys that Work
July 24, 2009 by admin
Filed under Online and Home Jobs
Why should you bother?
The life blood of any business is good customer service. Although new customers are very important good customer service will help generate customer loyalty and repeat business. With every satisfied customer your business is likely to go on and secure many more customers through recommendations and if you do not take proper care of your customers there is probably a competitor waiting in the wings that will.
Online customer satisfaction surveys will help by not only identifying problem areas but show that you care and are proactive in looking for ways to improve the service that you provide.
Where do you start?
Objective – Before you start creating your survey clarify the objectives of the survey, in that way you will find it easier to decide what are the right questions to ask.
Analysis – In addition to the objective consider also how you will analyse the answers having completed the survey.
Keep in mind that ‘closed’ questions (where the respondent is asked to choose from a limited number of responses) are easier to analyse than ‘open’ questions (where the respondent can reply in anyway they want).
A lot will depend on the volume of respondents, the higher the volume the more important it is to have an easy method of analysing the results.
Opportunity – As well as obtaining valuable market research data keep in mind that customer surveys are also a good way to advertise areas of your service that your customers may not be aware of.
After you have drafted your survey read through the survey from a market research view point and check that you are asking the right questions in the right way and that with the feedback information you will be able to make informed decisions.
Then, read through the survey from a marketing view point, check that you have phrased each question so that every opportunity has been taken to promote your business?
The ideal question will perform the following three functions:-
- Market research – provide valuable feedback to help you improve your customer satisfaction levels and in turn your business
- Marketing – promote aspects of your business
- Information/Education – advertise a service that you provide that your customers may not have been unaware of
For example:- Do you find the in-store baby changing facilities useful?
By asking this question not only will the store receive good feedback on the facility they provide but they will also advertise their baby changing facilities and promote themselves as a family friendly store beyond those customers who have a specific need for the facility provided.
Warts and all – to benefit most from a customer survey you need to be prepared to accept criticism.
A well designed customer satisfaction survey will enable you to identify problems so that they can be addressed; regular customer satisfaction will prevent complacency and give you early warning on where you might be losing out to your competitors initiatives.
What to ask?
Depending on their own particular size and makeup each business is likely to have unique factors in relation to providing good customer services however there are common areas relevant to all businesses be they a physical store, online store or a service industry. The following are key areas to providing good customer service.
Communication – Is it easy for your customers to communicate with you?
When a customer telephones is their call answered promptly; are enquiries about products or services handled properly? Good businesses will make every effort to ensure that whatever the customers query it is resolved by the right person, politely, quickly and fairly.
If a problem is not resolvable immediately do you promise to respond in a given time period and do you deliver on your promise?
Use a customer satisfaction survey to confirm that your customers find all your staff to be helpful, courteous and knowledgeable.
Location – Do your customers find it easy to visit you, if a physical bricks and mortar store, is it conveniently located with good access?
Making it pleasant, making it easy – For an internet business it is important to ensure that your website is aesthetically pleasing and easy to use.
Regardless of the store being a bricks and mortar or purely an online internet store, is the store properly laid out, can your customers find what they need and is there sufficient information and help on hand to explain how a particular product works?
The right quality products – In addition to measuring the quality of the service that you provide you should ensure that the products and services that you provide do fully match your customers’ requirements.
Value for money – Cheap or expensive is not always a good measure, value for money is.
Do your customers consider that the products you sell or the services you provide are value for money, if not, why not?
Speed and attention – No matter what the business, the majority of customers will want to be dealt with quickly but attentively.
Are you doing everything to prevent any delays?
A good business will try to treat each customer as an individual, does yours? Attention is one thing but only if it leads to a quick and satisfactory resolution to the query.
Demographics and Specific issues – Take the opportunity to profile your customers, for example their gender, age group and where they live?
By understanding your customers more, the better your chances of correctly targeting your business.
Encourage customers to highlight their specific problems and provide contact details.
What next?
Having completed the survey analyse the results.
Trends – Identify specific and common areas where the service needs improving.
Ask yourself honestly if any criticism that you receive is valid and if there anything that can be done to resolve or minimise the problem?
Training – Are the staff properly trained and do they have sufficient knowledge?
Where customer service training programs have been implemented have they had the desired effect and improved the customer experience?
Follow-up – If a customer who has completed a survey has raised a specific issue do all you can to ensure that their complaint is addressed.
Do not lose a customer by squandering an opportunity to resolve a problem.
Continuously Monitor – Make changes based on the survey results and then re-measure by issuing follow up surveys.
If you are interested in tracking customer satisfaction and would like to see a sample survey for a store that demonstrates some of the above advice please view the following example that can be used as a customer satisfaction survey template.
Market to the Online Generation Using Surveys and Questionnaires
July 23, 2009 by admin
Filed under Online and Home Jobs
Your customers are demanding. They’re extremely media aware and increasingly cynical – it’s a clever marketeer who can get through to them. Online surveys modernizes the traditional format – all the benefits of the Internet without the programming. Here are ten reasons why they may be the silver bullet marketeers’ need, complete with examples supplied by Martin Day, managing director of Survey Galaxy – one of a new breed of websites making online surveys quicker and cheaper
1. It’s cheap as buttons
Select the right survey website and creating surveys can be free of any charge and the cost to publish is minimal.
Information harvested from surveys can be reused and repackaged in other marketing and PR for use in press outlets making it a very efficient form of information gathering.
2. It’s easy
Anyone can create and publish an online survey. Using an online survey website only basic browser skills is required to create professional looking surveys that when published ate simple to comcomplete.
3. Deployment options
Promoting an online survey can be via email (with a link enclosed), through a link from a website or as a referenced by other forms of advertising. Anyone who has the URL can be connected instantly to the survey, at a time that’s convenient to them, 24×7.
4. We’ve all got an opinion – and we like to give it
Customers do not associate surveys as spam and most welcome the opportunity to make their voice heard and a chance to have an impact on a brand. They can be particularly good for change management projects; a survey asking a workforce on their opinion of change allows the key issues to be raised in a positive manner and encourages employee participation. Online surveys allow the message to reach each individual and invite feedback in a manageable form.
5. Get inside your respondent’s head
With traditional advertising you can lead a customer to an advertisement but you can’t make them think. Surveys have the advantage of engaging each respondent, who thinks about the question before giving their response.
6. Beautiful relationships start here
It needn’t all end once a survey has been completed – while you have their attention you can ask if they want to sign up for more information or a regular newsletter – making the most of the window when you have their interest.
7. Have you also seen….
Maximise the interest of those responding to your survey by referencing related information. By embedding links within the survey you are able to reinforce the marketing message.
8. The soft sell
Surveys can associate a product with a number of positive attributes. By listing a product’s features and then asking the respondent to score on how important they are, regardless of their response, the product will be associated with the feature.
9. Not just marketing
A survey is an effective, quick and easy method to promote and gain acceptance for a difficult proposal; maybe a public body trying to gain acceptance and support for a particular scheme.
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July 8, 2009 by admin
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Duration : 0:4:44
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June 16, 2009 by admin
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June 12, 2009 by admin
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Be Your Own Boss
June 8, 2009 by admin
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Duration : 0:9:9
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June 6, 2009 by admin
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May 27, 2009 by admin
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http://tr.im/ku2Z
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May 25, 2009 by admin
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May 20, 2009 by admin
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May 17, 2009 by admin
Filed under Online and Home Jobs
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May 12, 2009 by admin
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